Wednesday, February 17, 2010

Social Media-The Double Edged Sword

Social Media has really made the world a smaller place. I used to believe in 6 degrees of separation. Now, thanks to Facebook, Myspace, blogs and twitter, I think it’s more like 2 degrees! Knowing everything that is going on with people and never having to talk to them is quite a phenomenon!

The opportunity to converse with people any time day or night is SO convenient!

The downside to this kind of communication is that people are much quicker to ‘pull the trigger’ on words they would NEVER say to someone face-to-face. You can just text your thoughts or opinions, hit send and there it is. The message is sent with no tone. It’s there for the receiver to interpret. It is sent with the only repercussion being you may or may not get a text back.

A friend of mine recently received a text -- It’s over. Yes, that is how his spineless girlfriend broke up with him. Who does that!? A coward, that’s who!

In the Brown and DeLine world, we work really hard to put positive P.R. out into the world. We give to most charities, we commit to tons of events, we cut off miles of hair of for Locks of Love. We have made a 5-year commitment to Ele’s Place. We have held golf events, bridal shows, run 5Ks, shaved cancer fighters, sponsored free spa nights. You name it-we’ve done it.

All of this was done to positively impact the community we love.

So, you can imagine my shock after I googled Brown and DeLine Salon and found a handful of extremely negative reviews. I couldn’t believe it! It seemed like there were hundreds (actually, only about 5 in all).

What surprised me the most was that these people had had an unsatisfactory experience at my salon and opted to put it on the internet rather than to give me a call or send me an email. We guarantee our work and stand behind it 100%. But you have to give us the opportunity to fix it. I can’t fix it if I don’t know about it!

I think the reality check here is that if you can’t say it to someone’s face, you probably shouldn’t say it at all.

Mke it a gr8 dy! : )
C

Thursday, February 11, 2010

A Lifetime of Every 4 Weeks

We are so lucky to work at the salon and be part of the beauty industry. It is a career that is rewarding on a daily basis. The areas of the salon that 'hustle and bustle' create a lot of high energy that is exciting and contagious, and the more serene areas are calming and relaxing. There is an area to fit every mood.

As a salon professional, there is never a dull moment. Everyday is a new day where we get to meet with clients we haven't seen for a month. Giving them new colour, a new cut, or the latest trend of gel laquers. Catching up on the important events of the last 4 weeks and getting them ready to take on the next 4 weeks.

It is a unique profession. It is a profession where we commit to making clients look and feel beautiful at all times thru major (and not so major) times in their lives. We get to experience all the high points like their 1st haircut, 1st day of school, prom, graduation, weddings-the list goes on. We keep them looking great thru these times.

But we also experience the low points, too. Like getting braces, the break-up, job loss, cancer, even death. We try to keep them feeling great thru these times.

Two long-time clients come to mind...

The first to be celebrated, a young woman, comes to the salon every 4 weeks with her sister for pedicures. Not so long ago she came in, but didn't receive any services because she was undergoing treatment for cancer. She wore a bandanna. She had lost all her hair. She always seemed determined that she would win her battle. And she did win. I even saw her run a women's 5k race for cancer. Now when I see her in the salon with her daughter, I always feel joy for her and her family. The feeling of euphoria they must have to be able to keep her on this earth with them. What a blessing! Something to be celebrated! Definately a high point in our salon world.

Next, there is the long-time client that frequents the salon more often than every 4 weeks. About two months ago her designer gave her a trendy new cut. I saw her shortly after and commented on how cute and sassy she looked with her new short asymetrical look. Her best yet, I thought.

She called me the next week to let me know she had found out she had cancer for the second time. I felt so bad for her. The tone of her voice was so disheartening. No one should get it once, let alone twice. I helped her make arrangements for her designer to assist with her wig and to cut her hair off privately. I let her know if there was anything she needed, we were there for her.
I just saw her in last week in with her daughter. Her daughter was getting her hair done. The mom sat near her. She was wearing her new wig, sitting quietly, engaged in her magazine. Knowing that her petite little body was at that moment fighting the ugly monster of cancer. That is definately a low point in our salon world. I pray for her, her family, and her recovery everyday. She won this battle once; I know she'll do it again. She is strong.

Everyday in the salon and in life there are high points and low points.

We just need to remember to embrace the highs and conquer the lows.

In loving memory of my 4 weekers,

Sharon
Mary Jane
Janet
Diana

Make it a Great Day!

Cathy

Sunday, February 7, 2010

Super Sunday Anniversary!

Today is Super Sunday at Brown & Deline salon! What is super about today is that we are celebrating our 15 years of business in Washtenaw county and 5 year anniversary on Jackson Rd. Today is a day to celebrate!

Today is the day we say "thank-you" to our community for partnering with us all these years. It has been our pleasure to have provided you with the latest trends, the newest products, and the most innovative ideas put into action!

So join our celebration! Stop in for a glass of champagne. Come take advantage of our Super deals. We would love to see you.

Looking forward to the next 15 years!

Thanks for making it a Super day!

Cathy